We’re excited to share Carole Lawson’s recent guest appearance on What Gets Measured, where she dives into how AI and evolving consumer behavior are reshaping the marketing funnel.
Carole joins host Jacob Sanders for a conversation about the shift from a traffic economy to a trust economy, navigating the messy middle with 35 touches over 45 days, and why marketers should be measuring influence, not just the last click.
Watch the full conversation below.